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OUR HISTORY
OUR BRAND
Urme is a fashion brand that redefines Armenian identity by fusing traditional design elements with contemporary aesthetics.
The name Urme is rooted in the historical era of Urartu, symbolizing the cultural heritage and deep identity of our land.
OUR BRAND
“Identity as originality” is the guiding principle behind every creation.Each piece embodies aesthetic harmony, strict attention to material selection, and refined touches of Armenian craftsmanship.Urme crafts powerful characters, veiled in graceful delicacy.
OUR SERVICES
URME is an Armenian women's clothing brand, created with the idea of combining values passed down from generation to generation and modern fashion.
Each of our garments, with delicate lines of handmade embroidery, carries history, memory, and national identity.
OUR SERVICES
We believe that fashion is not just about appearance. It is a means of self-expression, a reflection of roots, culture, and spiritual heritage. That is why in all our models you will find traditional Armenian motifs with a modern design.
URME's goal is to create clothing that will suit both everyday life and special occasions, emphasizing the graceful strength and elegance of every woman.
We are proud of our roots and strive for URME to become a space where culture speaks through style.