​Urme is a fashion brand that redefines Armenian identity by fusing traditional design elements with contemporary aesthetics.
The name Urme is rooted in the historical era of Urartu, symbolizing the cultural heritage and deep identity of our land.
“Identity as originality” is the guiding principle behind every creation.
Each piece embodies aesthetic harmony, strict attention to material selection, and refined touches of Armenian craftsmanship.
Urme crafts powerful characters, veiled in graceful delicacy.