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Clothing as a form of expression of identity
We often tell about ourselves without words. Clothing becomes our “silent language,” the style, the shape, the material. Any detail of...


The secrets of Armenian embroidery: symbols, colors and history
Armenian embroidery is the jewel of handmade art. For centuries, it has been used to tell stories, express beliefs, and shape identity....


Where the story of Urme’s first collection begins.
“The Voice of Silence” Every beginning has its story. When we set out on the path of Urme, we searched not only for aesthetics, but for...
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